define the conversation
Elevating important ideas.
Introducing new narratives with commercial viability.
Investing in what’s on the horizon.
Trusting your gut instinct. Developing the next trend.
Investing in the portal to change.
FEATURED CLIENT
Our work with Barilla
Mars Wrigley
Mars-Wrigley is a global, family owned business committed to making a positive impact in the world through transformation and innovation.
Client's Goal: Strategic solutions for the CEO who wanted to confront the “headwinds” of wellbeing with an innovative new strategy.
Our Work:
- Strategized with Mars’ staff to craft a plan for Mars’ Inspire Better Moments program, an innovation of the Mars Be Well corporate wellness platform.
- Initial launch and education planning for a digital Wellness Center of Expertise that helps consumers connect to wellbeing in a holistic, credible, and playful way.
https://www.mars.com/sustainability-plan/nourishing-wellbeing
Marie Myung-Ok Lee
Marie Myung-Ok Lee is an acclaimed Korean-American writer and author of the novel Somebody’s Daughter. Her recent novel, The Evening Hero, is one of Oprah’s 2022 Book Club must reads.
Goal: Increase exposure and maximize marketing of her best selling book, The Evening Hero.
Our Work:
- Elevated website with new design and enhanced copy.
- Maximized SEO on her website and created and grew her mailing list.
- Supported the successful launch of two new book releases
https://marielee.net/
Dr. Suzanne Steinbaum, Heart Health Tech
Dr. Suzanne Steinbaum is a cardiologist, published author and women’s wellness advocate. She is the founder of HeartTech.Health, a groundbreaking program for women’s holistic health prevention. She has made frequent appearances on Good Morning America, The Today Show and The Doctors.
Client's Goal:Increase her personal brand as a foundation to create the strategy for funding, branding and launching a national prevention med/tech solution for women’s heart disease prevention.
Our Work:
- Designed, and launched, Dr. Steinbaum’s personal brand, which grew by 1,000 percent over 1 year, and attracted attention from investors and strategic partners.
- Landed Heart Health Tech’s first strategic partnership, a $2.5M investment from Thorne Health Tech
- Increased her SEO to drive her personal pages to the top of page 1, leading to new patients from online referrals.
- Crafted and secured a deal with new medical TV startup Mediflix for a new TV show featuring Dr. Steinbaum and her heart prevention education.
https://www.drsuzannesteinbaum.com
Cody Dodo
Cody Dodo is a Chinese Medicine Practitioner and Instructor, specializing in advanced acupuncture. He has been teaching internationally in Denmark, Israel, Belgium, and Poland, and has shifted his private practice from New York City to Jerusalem.
Client's Goal: Cody wanted to build an online brand that cultivated more speaking and teaching opportunities, while creating a clear idea of first his book’s message and his website reinvented. Cody also needed help with marketing and creating a more robust social media presence.
Our Work:
- We established Cody’s unique message through a new SEO-keyword focused platform to connect with a wider audience.
- Used this new voice and brand to elevate Cody’s ideas and launch a podcast, Connect the Dots.
- Enhanced his true calling to teach through online growth of his classes and students, while developing the outline and materials for his first book to be published in 2023.
https://codydodo.com
Adesso
Adesso is a comprehensive SaaS solution for women’s heart prevention and wellness that empowers women to take charge of their health and wellbeing while combating the heart disease, the #1 killer of women.
Client's Goal: To create and execute a go-to-market and every facet of a new brand, including naming, visual voice, a public-facing platform and custom-crafted learning experience that can prevent heart disease anywhere in the world.
Our Work:
- Created the entire brand from name, logo, colors, brand book and marketing strategy
- Built Adesso.Health, a medically validated wellness platform for women
- Designed and built MyAdesso, a personalized online learning journey for women’s wellness and heart prevention.
Coherent Health
Coherent Health, launched by founder Dr. Stephanie Marango, is a B2B SaaS platform that networks wellness practitioners through the use of chart-and-chat software on a HIPAA-compliant cloud.
Client's Goal: To create and launch this groundbreaking software solution for millions of wellness practitioners, in two phases, a small operative model that could then be crafted into version 1 for go-to-market and launch.
Our Work:
- Successfully built and launched the first iteration of the software leading to first round investment.
- Despite several setbacks and delays from our development team (with tireless support from the Coherent team, we launched the app in Sept.
- Support the next phase of development, marketing, investor outreach and expansion
Ytsera
Founded by Ben Aresty, Ytsera optimizes clean living through nourishment, mindfulness, community, coaching and being in service.
Client's Goal: To develop a feasible business model and marketing plan with clear revenue streams to bring Ytsera to sustainability. To create and grow fan base and like minded partnerships through digital marketing strategy
Our Work:
- Brand buildout around new remote offerings supported by messaging and content.
- Website development that shaped the Ytsera brand for its next phase of development.
- Ongoing strategic consultation and marketing support to weave together diverse Ytsera offerings.
https://www.ytsera.com/
Sara Schley
Sara Schley is the author of the acclaimed memoir, BrainStorm: From Broken to Blessed on the Bipolar Spectrum. She is a business consultant, speaker, and author who has led organizational transformations at renowned companies around the world.
Client's Goal: To create an online brand presence, raise funding and awareness for her book on Bipolar and mental health stigma, and to elevate her other company, Seed Systems, which helps businesses create sustainability planning and educational programs.
Our Work:
- Separated her two brands to better target the corporate clientele who are most interested in sustainability and the individual clients who are also interested in persona and spiritual growth.
- Created a crowdsource campaign that raised nearly $18,000 to produce and launch BrainStorm: From Broken to Blessed on the Bipolar Spectrum.
- Create an SEO-based strategy that vaulted Sara’s personal work and her book to the top of search engines to spur future online revenue and growth.
https://saraschley.com/
https://seedsystems.net/
Keicia Hare
Keicia Hare is a holistic psychotherapist who specializes in overcoming trauma.
Client's Goal: Keicia wanted to build on her successful career as a therapist, and reach a wider audience with solutions for overcoming grief, trauma and abuse. She wanted to revamp her website to garner a larger following, while creating online revenue.
Our Work:
- Formed the basis for a strong revenue model for a shift to online revenue.
- Rebranded the website as the hub of a single online platform that centralized various pursuits into one large, growing, audience.
- Created an SEO and marketing plan and blogs to develop both audience and revenue.
https://keiciahare.com/
Admission Nation
Admission Nation is the first Flamenco production and talent management agency in the New York Tri-State area. It provides professional, talented Flamenco artists for show internationally.
Client's Goal: To garner engagement and attraction to the arts and entertainment of Flamenco through Admission Nation’s global tourism and talent.
Our Work:
- Created a database of Flamenco aficionados for upcoming events
- Extended the audience to target areas in Japan and Canada for ticket sales to future events
- Enhanced her online presence with focused content and messaging.
https://www.admission-nation.com/
Jasmina Beauty
Jasmina is a mother and opera singer turned entrepreneur. Jasmina makes every product in her beauty line by hand, fresh, in small batches with only high quality ingredients and vendors that support sustainability.
Client's Goal: Transform the online brand of a sole entrepreneur’s exceptional products to increase revenue and scale.
Our Work:
- Complete a rebrand inclusive of name, visual voice, labels, and story-based content to re-launch the brand into the clean prestige skin care landscape.
- Built an online store with ease of purchase, mobile applications, and return customer logins to increase sales and efficiency.
- Created gated content/discount code incentives to grow the brand’s email list and increase online engagement.
https://jasminabeauty.com/
The Fision
The Fision is a breakthrough fashion startup doing everything differently to forever change the fashion industry in a transparent way, while providing consumers inspiring clothing brands they’ll love.
Client's Goal: Create everything needed to message, marketing and launch a new clothing company with four diverse brands.
Our Work:
- Created the entire brand from name, logo, colors, brand book and marketing strategy.
- Built and launched the first iteration of the company’s platform with a public launch event,
- Started phase 2 focused on building its cutting-edge online store with A/R technology.
- Developed a robust SEO-focused editorial calendar and A/R ad to rapidly climb search engines, engage new audiences and propel online growth.
https://thefision.com/
Marula Beauty
Marula Beauty is clean and sustainable multipurpose beauty oil brand catering to the needs of a diverse clientele.
Client's Goal: The product had yet to reach a steady audience because of fits and starts in various iterations of marketing and promotion. The owners sought a targeted relaunch to attract a wide new following and show metrics-based revenue that would attract new investors for brand growth.
Our Work:
- Created an innovative marketing plan around new video content and A/R ads
- Crafted a new video-centric storytelling approach that elevated the brands visual identity
- Built a new website with easy UX purchase experience and effective messaging.
- Launched a combination video/AR ad funnel.
https://www.marula.com/
Italian Life
Italian Life is our sister agency in Italy, and a creative space that offers/introduces Italian culture through blogs and media for people throughout the world.
Client's Goal: Establish a presence in Italy to provide marketing solutions for businesses in the Italian, U.S., and world markets, while growing a robust tourism-focused platform and podcast.
Our Work:
- Created the entire brand from name, logo, colors, brand book and marketing strategy
- A weekly podcast with Italy-centric news, laughs and travel-like-local tips.
- Growing Italian businesses online reach and revenue.
- Providing sustainability through our Adopt-An-Olive Tree program from our olive grove in Tuscany.
https://italianlife.co
Amy O’Sullivan
A true inspiration and hero of the pandemic, Nurse Amy O’Sullivan, an New York City-based ER nurse, was named Time Magazine’s 100 Most Influential People. Mattel made an Nurse Amy Barbie figure and she’s the subject of an upcoming documentary.
Client's Goal: To corral the sudden onslaught of attention, harness her messaging for the public and create an online brand that could elevate the social impact causes that are important to her work.
Our Work:
- Quickly built Nurse Amy her own website and launched a social media campaign to
- Created and launched our youtube strategy around SEO keywords and inexpensive video production.
- Provide regular support for content and SEO that continues to drive search engine and audience growth.
https://nurseamyosullivan.com/
Kate Hanley
Kate is an author and has published three books of her own, and ghost written dozens of best sellers for her clients. Kate’s passion is finding calm in a chaotic world and giving simple tips in her daily podcast How to be a Better Person.
Client's Goal:Kate already had a great social presence to start with but wanted to expand her audience even further, grow her podcast and create new revenue.
Our Work:
- Attracted a new audience by creating a “Calm the Eff Down Challenge,” which was promoted on social media and helped us grow her email list.
- Created a new media kit and connected new influencers to Kate’s work
- Secure a new podcast sponsors, while increasing her podcast downloads per month.
https://katehanley.com
Barefoot College
Barefoot College is an award winning international non-profit organization. Through various outreach programs they seek to ensure that every female, at any age, has the skills and knowledge she needs to be a catalyst for change, to help women build rural resilience, each village at a time.
Client's Goal: Create value for high network partnerships and support for global growth
Our Work:
- Created a comprehensive online platform, rebuilt the website and launched a content marketing plan that elevated the organization globally.
- Craft a three-year partnership with Fortune 500 law firm Hogan Lovells, culminating in more than $500,000 in new funding.
- Produced and launched through global film festivals and networking events with an impact documentary, Flip The Switch
https://www.barefootcollege.org
Sonia Satra
Sonia is a soap opera star, award-winning mind-body coach, and motivational speaker. She founded Moticise, which uses the mind-body connection to help achieve goals. Sonia’s mission is to help people find their purpose and create the blueprint to live it into existence.
Client's Goal: Sonia wanted to create a seamless online business strategy that better communicated her diverse business offerings to new audiences and mitigate disruptions to her online business that had been compromised by hackers.
Our Work:
- Redirected the various websites to one organized site, creating an environment that better emphasized her expertise.
- Created new social media, blogs, and a youtube emphasis backed by online ads.
- Rebranded Sonia in a relevant way while creating more cyber security along the way.
https://www.soniasatra.com
Carey Davidson
Carey was the founder of Tournesol, an integrated medical and wellness establishment in New York City prior to the Covid crisis. Carey is also the author of The Five Archetypes
Client's Goal: Carey came to sabatini looking for help to promote her book and to remain relevant with her audience. Carey also was in the process of closing Tournesol and wanted to take her business in a different direction by offering more consulting services and increasing her presence in the corporate market.
Our Work:
- We created a new website and updated the visual voice for Carey to showcase her services away from Tournesol.
- We streamlined her services and promoted Carey to 3 new audiences.
- Updated her social media, increased her followers and created a new online brand.
- Created a new media kit and promoted Carey on podcasts, webinars, and speaking events.
https://www.careydavidson.com
Emily Murphy
Emily Murphy is an author, public speaker and influencer for sustainable gardening practices, including her latest book, Grow Now: How We Can Save Our Health, Communities, and Planet―One Garden at a Time.
Client's Goal: To grow an enthusiastic new online audience and build a robust engagement of clients, public events, and engagement leading to the book’s highly anticipated release.
Our Work:
- Integrated keywords into Emily’s marketing based on Google Keywords, Analytics and FB to elevate the launch of the book.
- Conducted an SEO site audit with strategies for site traffic and newsletter growth, included new gated content development.
- Supported the launch of Grow Now through strategic marketing and growth consultation.
https://passthepistil.com
Eden’s Leaves
Eden’s Leaves is the passionate calling of Kim Davis Charot, MBA, who launched this business to provide herbal remedies for people from all walks of life. She makes the products, built the brand and is involved in every aspect of this startup online business.
Client's Goal: Being a one-woman entrepreneur, Kim needed strategic help to create a viable online business plan, launch her website, create a plan for video and social engagement and create a client base.
Our Work:
- Crafted a comprehensive strategic overview and marketing plan.
- Became Kim’s dev team, ushering her content and site plan into a viable online store.
- Launched a video and social calendar that helped Kim communicate directly to her emerging customer base.
https://edensleaves.com/
Dondeena Bradley, Ph.D.
Dondeena's deep interest in nutrition and wellbeing led her to write Living Full Circle: Simple Ancient Rituals for Modern Life, a unique book that draws from ancient tradition to heal the soul in today’s chaotic world.
Client's Goal: As a new author, Dondeena needed a website and marketing plan to promote her book. Dondeena is also a seasoned speaker with a TedX Talk and impressive list of speaking engagements that we wanted to promote her for conferences and other speaking opportunities.
Our Work:
- Revamped her website for better UX and highlighted contributors to her book for cross-promotion.
- Added new blogs and a spotify playlist to make the site more dynamic.
- Created a new visual voice that brightened and distinguished Dondeena’s brand.
https://dondeena.com/
Primo Piano Immobiliare
Primo Piano Real Estate, a Tuscan-based family-owned company, has been a reliable agent for local and foreign buyers for more than two decades.
Client's Goal: With the onset of the pandemic and the significant economic impact in Italy, Primo Piano wanted to upgrade is website and extend its online brand to buyers in England, Russia and the United States.
Our Work:
- Built a new, dynamic website with features foreign buyers would expect, complete with an Italian and English language version.
- Launched a Facebook strategy targeting buyers in each of the three countries the company wanted to reach.
- Created gated content for email capture, QR codes for the window display and other technology-based connections with foriegn buyers.
https://primopianolucca.com/
Dr. Sherri Greene
Dr. Sherri Greene, is a leading restorative physician who works with patients in a scientific, holistic way to end chronic pain, boost immunity and improve their quality of life. She specializes in solving persistent pain, mystery illness, autoimmune issues.
Client's Goal: At the onset of the pandemic, Dr. Greene shifted her practice to telemed and needed help to create and grow an online presence and client pipeline, while expanding her role as a thought leader and trusted speaker in her emerging field.
Our Work:
- Revamped her website for better user engagement and created videos to connect Dr. Greene to her audience.
- Create a social media strategy for Instagram building her followers to 8K
- Grew her mailing list through gated content and SEO growth
https://drsherrigreene.com/
Chess NYC
Chess NYC and its online startup New Millenium Chess combines a local, in-person and online Chess school for kids with a global tournament that allows players to increase their standing.
Client's Goal: To relaunch the local offerings after Pandemic closure and to launch its new global, all online tournament company through improved websites and strategic communication and marketing.
Our Work:
- Revamped Chess NYC website with new offerings and built the site of New Millennium Chess.
- Created a newsletter and social media campaign to boost SEO and increase sales offerings to the organization’s mailing list.
- Crafted a strategic plan for the unification of the brands for cohesive interplay between both.
https://chessnyc.com/
https://newmillenniumchess.org/
Dr. Paul Zeitz
Dr. Paul Zeitz is a physician, epidemiologist and tenacious award-winning advocate for global justice and human rights with over 35 years of advocacy experience. Dr. Zeitz is the author of two books: Waging Justice, Waging Optimism, and a third book, Waging Love is forthcoming.
Client's Goal: To create a new movement around progressive goals including climate, equality and health during the Covid-19 crisis.
Our Work:
- Created the first marketing and online strategies for Build A Movement, an activism network founded by Dr. Paul Zeitz
- Restructured both the founder’s personal site and the BAM 2020 site for improved UX and SEO growth.
- Collaborated on the founder’s books, youtube and online presence to support his movement building.
https://www.drpaulzeitz.org/
Dr. Martha Herbert, Ph.D
Dr. Martha Herbert is a pediatric neurologist, neuroscientist, systems thinker and writer.
Client's Goal: Dr. Herbert wanted to bring the many different parts of her brand and work into a single website, with strong SEO around themes central to her business. She wanted to grow online revenue and fill up her practice.
Our Work:
- Created a content strategy to bring these parts into a cohesive business offering.
- Created a new brand, logo and visual voice.
- Revamped and launched her new website with SEO-focused content.
https://drmarthaherbert.com/
Naomi Wolf
Naomi Wolf is an international best-selling author, public speaker and political consultant, who founded Daily Clout, an independent journalism-based advocacy network.
Client's Goal: After the launch of latest book, Outrages: Sex, Censorship and the Criminlization of Love, was mired in scandal and falsely reported attacks, Dr. Wolf wanted to better control the narrative of her book through her own website, social media promotion and relaunch of the book.
Our Work:
- We created a new website with facebook campaign to rapidly grow her SEO and promote the launch of her book.
- Cultivated a new following among LGTBQ+ audiences who would have strong interest in her book.
- When Dr. Wolf was caught up in vaccination controversies, she was banned from social media and took down her website, making our efforts ultimately unsuccessful.
https://www.chelseagreen.com/product/outrages/
Dr. Babette Gladstein
Dr. Babette Gladstein is a house call Veterinarian who integrates the best traditional, nutritional and alternative veterinary therapies for pets in the greater New York City area.
Client's Goal: To boost online product sales, increase SEO-based outreach for online revenue and boost her online brand.
Our Work:
- Reworked her website to add a blog for SEO-content creation
- Created and launched a specific campaign for a CBD product that could only be sold in NY, requiring a target ad approach. In the end we were unsuccessful in selling the product.
- Greatly increased her instagram following and search traffic to her site for future revenue-based opportunities.
https://drbabette.com/
Bob Pelshaw
Bob Pelshaw is a nationally recognized business coach and author. He has sold tens of thousands of books and materials for the formerly incarcerated and for those who have fallen on hard times.
Client's Goal: To establish an online presence that boosts his first book, Illegal to Legal, while increasing his audience and keyword recognition around his next book Something From Nothing, and to enhance his online revenue.
Our Work:
- Launched Pelshaw.com and supportive pages for each of his books.
- Created and launched our youtube strategy around SEO keywords and inexpensive video production.
- Provide regular support for content and SEO that continues to drive search engine and audience growth.
https://pelshaw.com/
"sabatini is outstanding. They have a deep understanding of publicity and marketing and bring a combination of strategic planning and a positive attitude to everything. I highly recommend them."
-Jennifer Margulis, Ph.D., science journalist and book author 
“The team at sabatini is a godsend! For five years I had tried different marketing companies without success. From the very first phone call it was clear that Andrew understood my challenge and the solution. I recommend sabatini to everyone I know and will continue to do so!”
- Carey Davidson, author of The Five Archetypes 
“The sabatini team is fabulous to work with. They are warm, brilliant, and extremely competent at what they do. They have internalized our goals as their own — in other words they take our success very personally! We feel like we have an extension of our business that is dedicated to our success, and is expert in precisely the areas where we are clueless. You’ll be very happy you chose to work with the team at sabatini.”
- Kate Hanley, host of the How to Be a Better Person podcast and author of How to Be a Better Person. 
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